7 Things I Do To Identify What I’m Going to Write Before I Write It
My sticky-note approach to thinking about writing helps me do one very important thing. It keeps me from getting bogged down with actual B2B content or fiction writing when I only need to think about what I’m going to write.
How Life Informs My Fiction Writing
The History Singer is my sci-fi/fantasy novel in progress. My life experiences inform my writing of both fiction and B2B content. That’s how the word offal showed up in a scene from The History Singer.
Why Once Upon a Time is the Perfect Time to Start a Story
The power of the four-word preamble Once Upon a Time is that it’s an ambiguous and open-ended storytelling framework where anything is possible.
3 Reasons Why the B2B Funnel is the Wrong Marketing Metaphor
There are three reasons why the B2B funnel is the wrong metaphor for the customer journey. I see the journey as an infinite loop of twists and turns just like life and the stories we tell to one another. That’s why I believe that the storytelling framework is a better way to write for B2B customers in the making.