My Favorite Anglo-Saxon Compound Words
As a B2B content strategist and writer, I’m all about the compound words known as kennings. But I prefer to call them Anglo-Saxon compound words. Maybe it’s because these word phrases make me feel more powerful. Don’t call me a scrivener. Call me word warrior.
B2B Writing Stuck in a Rut? Write Like an Anglo-Saxon
I’m kinda crazy about Anglo-Saxon compound words. They’re power-packed phrases that punch up my B2B writing when I’m stuck in a rut.
B2B Writers’ Dirty Little Secret
What’s the B2B writer’s dirty little secret? We overuse those helper words ending in ‘ly’. But instead of describing the experience of using a B2B product, they act like excess baggage.
3 Must-Haves for Effective B2B Thought Leadership Articles
Here’s my perspective on the three must-have features that differentiate a thought leadership article from other forms of business writing.