Anglo-saxons in fiction

kenninGS are compound words, too

3 Examples of How I Use anglo-saxon Compound Words to Energize B2B Content

1. Use hyphenated phrases to replace adverbs.

   Example: Use cloud-based access controls to seamlessly connect and integrate everything related to managing who can enter your property and when.

   Revision: Use an access control cloud platform and get everything-in-one-place convenience, managing who can enter your property and when.

2. Use hyphenated phrases to energize nouns and noun phrases.

   Example: Security integrators can reduce costs using a cloud-based access control platform with remote diagnostics to identify the service items and type of technician needed before each truck roll.

   Revision: With cloud-based access control remote diagnostics, security integrators can reduce costs with get-it-right-the-first-time service calls. Know the service item and the type of technician needed before a truck rolls.

3. Use hyphenated phrases to pump up the energy in sentences.

   Example: Security integrators can increase recurring monthly revenue (RMR) by selling cloud-based access control subscriptions.

   Revision: There’s a shortcut to increasing recurring monthly revenue (RMR). Sell cloud-based access control subscriptions that benefit your customers and get that happy-dance-feeling as your bank account soars.

Try it out. Go write like an Anglo-Saxon and replace adverbs, the bane of business writing, with dynamic and descriptive compound words.